{"id":4241,"date":"2014-06-26T20:20:31","date_gmt":"2014-06-26T20:20:31","guid":{"rendered":"http:\/\/taleninstituut-utrecht.nl\/american-sfx-to-take-over-more-dutch-dance-festival-organisers\/"},"modified":"2014-06-26T20:20:31","modified_gmt":"2014-06-26T20:20:31","slug":"american-sfx-to-take-over-more-dutch-dance-festival-organisers","status":"publish","type":"post","link":"https:\/\/taleninstituut-utrecht.nl\/en\/american-sfx-to-take-over-more-dutch-dance-festival-organisers\/","title":{"rendered":"American SFX to take over more Dutch dance festival organisers."},"content":{"rendered":"

Almost all the big dance festivals in the Netherlands will soon be owned by American entertainment giant SFX Entertainment, the Volkskrant reports on Wednesday.<\/p>

In 2013, SFX spent \u20ac120m buying up three big dance organisations, of which ID&T \u2013 organiser of the Sensation and Mysteryland events \u2013 is the biggest. The company plans to organise similar events all over the world.<\/p>

But the Volkskrant says SFX is also on the verge of taking over Amsterdam club and festival organiser Air.<\/p>

In addition, it is in \u2018exclusive talks\u2019 with Rocco Veenboer, who organises the Awakenings events. Awakenings, described as the biggest outdoor techno festival in the world, takes place in Spaarnwoude this weekend.<\/p>

The owner of SFX is 65-year-old Robert Sillerman, one of the founders of the worldwide concert group Live Nation.<\/p>

Dutch market<\/strong><\/p>

ID&T\u2019s founder Duncan Stutterheim, who now works for SFX, said the American group will never serve the entire Dutch market.<\/p>

\u2018There are far too many festivals for that. We are not looking for dominance but a key group of big, great festivals with content,\u2019 he told the paper.<\/p>

Erik van Eerdenburg, director of Lowlands, Pitch and Down The Rabbit Hole told the Volkskrant he did not think the owners of Air and Awakenings would allow themselves to pushed around by the Americans. \u2018In the end, the public is the real boss,\u2019 he said. –<\/p>

source: www.dutchnews.nl<\/p>","protected":false},"excerpt":{"rendered":"

Almost all the big dance festivals in the Netherlands will soon be owned by American entertainment giant SFX Entertainment, the Volkskrant reports on Wednesday. In 2013, SFX spent \u20ac120m buying up three big dance organisations, of which ID&T \u2013 organiser of the Sensation and Mysteryland events \u2013 is the biggest. The company plans to organise […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","hentry","category-geen-categorie-en"],"yoast_head":"\nAmerican SFX to take over more Dutch dance festival organisers. - Taleninstituut Utrecht - zakelijke taaltrainingen op maat.<\/title>\n<meta name=\"description\" content=\"Taleninstituut Utrecht \u2013 uw partner voor zakelijke taaltrainingen. 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